Company: Women In Travel CIC
Service: Copywriter
SUMMARY
Alessandra, the founder of WIT, commissioned me to work on a handful of articles around the theme of mentorship for women alongside reviews of the annual Women in Travel Forum.
Each article took thorough research and some involved conducting interviews with women from different backgrounds who partook in the mentorship circles and the forum. Each post was crafted in the tone of voice of the organisation–formal yet inviting, ending up on their LinkedIn profile and website.
Drawing on my experiences as a millennial woman helped me to create articles that would resonate with the audience, which is why I specialise in women’s focused brands and businesses.
Click on the snippets below to read the full articles.